Founder of ALYX Matthew M. Williams has teamed up with Nike to debut a new training collection. The American designer, who now resides in Italy, is putting his designing ability to the test creating a line of sportswear that puts function and aesthetic in first place.
The collection borrows elements from 2017’s Advanced Apparel Exploration project and expands on its features. Incorporating computational design and computer data, the duo created updated T-shirts, leggings and socks that are informed by organic movement. Williams leaves a bit of a human touch on the apparel leaving raw hems on the women’s tank and adding in certain imperfections that data would often leave out. Williams comments on the new project:
“What computational design and computer data can offer is really the future of design. It allows us to see things or take things further than we might otherwise. It helps to create a different perspective that we can build around. Working in tandem — with data and emotion — is super interesting.”
MMW is committed to merging reality with the sportswear design creating one of the most ambitious training lines from Nike. Simple things like pockets and other accessories won’t be ignored either:
“You need functionality in multiple areas in a training collection because we know it won’t only be used in the gym. For example, you need pockets, and you need elements that are detachable and adaptable.”
Completing the line is a simple towel and double Swoosh socks we can’t wait to get a closer look at. Take a sneak peek at the range above and mark your calendars for MMW x Nike’s July 12 release.
- Source
- Nike
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