NEW KICKS: adidas Originals Superstar "Supercolor" Pack / Jeremy Scott x adidas Originals JS Wings 3.0 "Gold" / adidas SL Loop Moc "Olive" / NEIGHBORHOOD x adidas Originals Boston Super OG

We already got a first look at the upcoming adidas Originals Superstar Supercolor Pack, part of its ongoing collaboration with Pharrell Williams, and now we have some additional information about the release. The overarching theme of Pharrell’s collaborative efforts with the sportswear giant is equality, and this release is a strong representation of that. “Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before,” explains Pharrell of the release. To celebrate the release, adidas is giving away a complete pack of 50 pairs of shoes to one lucky winner who signs upon its website. The adidas Originals Superstar Supercolor Pack will be available globally starting on March 27 at adidas retailers and select stockists worldwide.


Over the years, Jeremy Scott has reshaped the footwear landscape with his exorbitant designs, fueled by his brazen tendency of producing exceedingly flamboyant silhouettes that supersedes the previous model’s level of polarizing, unparalleled flashiness. The latest Jeremy Scott approved adidas JS Wings sneaker solidifies the line’s unequivocal nature of drawing the outmost attention through the combination of a monochrome, metallic gold colorway and a strikingly bold design. Two shimmering gold, large wings overlap across the high top profile. A slightly, more toned, raised rubber midsole completes the newest high fashion entry into the sneaker market. The pair will certainly be hard to miss once they arrive at select adidas stockists later this spring.

adidas introduces a new “Olive” rendition to the adidas SL Loop Moc. Featuring a lightweight and flexible upper decorated in an olive upper, the latest adidas SL Loop Moc is contrasted by a black external lacing system connecting the outer laces to the upper. A complementing green panel overlay adorns the heel unit as a vibrant white midsole fitted with lightweight EVA cushioning technology adds an eye-catching contrast. Combining the aesthetic of a mid-top moccasin boot with running sensibilities, the latest “Olive” adidas SL Loop Moc embodies versatile casual wear with an emphasis on comfort. The adidas SL Loop Moc “Olive” is available now at select adidas retailers, including RISE.

For 2015 spring/summer NEIGHBORHOOD teamed up with adidas Originals on a comprehensive collection spanning apparel and footwear. Here, we get a closer look at the NEIGHBORHOOD x adidas Originals Boston Super OG, a bold iteration headed by the creative direction of Shinsuke Takizawa. The sneaker features an all-black upper, with suede hits at its toe box, eyestay and heel overlaying a synthetic base. Customized skull emblem and duo branding at its tongue and heel add unique motifs, while a black and white jagged printed sole round out the sneaker’s bold semblance. The NEIGHBORHOOD x adidas Originals Boston Super OG is now available from select stockists such as the HYPEBEAST Store for $145 USD.