After releasing a teaser recently, Sneakersnstuff has now officially unveiled its full upcoming collaboration with Jordan Brand. Titled “Past, Present, Future,” the capsule is the latest release to celebrate the 20th anniversary of Sneakersnstuff’s first store opening, and features three silhouettes — the Air Jordan 1 Mid, the Jordan Mars 270 and the Proto-Max 720.
The three sneakers are each inspired by the first Sneakersnstuff location in Stockholm, with colorways derived from the original interior and logo. The Air Jordan 1 Mid represents the “Past,” celebrating Sneakersnstuff’s history with a construction of “Sail” leather, “Wolf Grey” nubuck and detailing in “Team Red.” This color palette extends to the Jordan Mars 270 — which features elements of seven present Jordan silhouettes and an Air Max 270 heel unit. While the Proto-Max 720 acts as the collection’s “Future” element.
The “Past, Present, Future” theme continues into the campaign imagery, which features Rui Hachimura, the first Japanese-born player to be drafted into the NBA. Additionally, the capsule will launch with a unique AR experience via the Sneakersnstuff app, which will allow users to play three basketball games in different past, present and future settings.
Take a look at the Sneakersnstuff x Jordan Brand capsule in the gallery above. The Air Jordan 1 Mid, Jordan Mars 270 and Jordan Proto-Max 720 will release through the Sneakersnstuff app, with collection available from any of its physical locations around the world from December 18. You can sign up via the app now.
A fitting follow-up to the holiday season’s re-release of the Air Jordan 11 “Bred,” the Air Jordan 11 Low “White Bred” will arrive at retailers on April 25, 2020. The MSRP is set at $185 USD.
CLOT co-founder Edison Chen said his goal with his Jordan collab was to build a bridge between his home country of China and Western civilization. His intention manifests in the Edison Chen x Air Jordan 1 Mid from the Fearless Collection, dressing the shoe in differing tonal graphics and color palettes inspired by the Chinese concept of Yin and Yang, seen on the peel-off uppers. On StockX, the shoe is making moves, having gained 214 sales at an average price of $440 — 243.6% over MSRP.
Part of Jordan Brand’s “Fearless Ones” collection, Edison Chen utilized his signature silk detailing. The upper is coated with silver woven silk and the body of the sneaker features a series of tonal graphics. Over time, the top layer of the shoe will wear away to reveal a black and gold premium leather construction — a notable touch from Edison Chen’s design thought. Additional details include a fade-away stitched Swoosh and Chinese coin reading “δΉ”1,” which means Jordan 1 in Chinese. Rounding out the shoe is black flat laces, white midsoles, Jumpman tongue logos and contrasting red rubber along the outsole.
Head over to StockX now to cop the Edsion Chen x Air Jordan 1 Mid “Fearless.” The lowest ask currently sits at $370 USD.
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