The King of Beers celebrates the musical legacy of “Brooklyn’s Finest” with new limited edition Notorious B.I.G. Tall Boy Budweiser cans.
In partnership with the Christopher Wallace Estate, Budweiser has designed a New York exclusive can, inspired by Biggie’s legendary hip-hop career that has garnered him the GOAT within the rap community. Phrases including “King of New York” and “Brooklyn’s Finest” are accompanied by the Brooklyn skyline to further commemorate the legendary rapper’s hometown. Budweiser also replaced the creed on the can with Biggie’s iconic lyric from “Unbelievable” – “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.”
Biggie’s mother Voletta Wallace comments on the limited-edition cans and partnership with Budweiser stating, “I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way. Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as Budweiser is something I believe he would be happy with.”
The Budweiser x Biggie Tall Boy beer cans are only available in stores that carry Budweiser across the New York City area. The accompanying Budweiser x Biggie merch collection can also be purchased online at Shop Beer Gear with prices ranging from $25 to $60 USD.
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