Rihanna Signs On as Puma Creative Director & Brand Ambassador

 

Pop star Rihanna follows up a new hairstyle with a post as the creative director of German sportswear label Puma. According to Vogue UK, Rihanna has signed on for a multi-year deal and will front a new campaign for the brand with the fall 2015 season. The singer also posted images of herself wearing Puma “Basket” style sneakers with a custom creeper sole on her official Instagram page.