Jay West feels "a rush of accomplishment" when trying on his finished bespoke Trucker Jacket for the first time.
Since 1853, Levi’s® has been rooted in the very fabric of American heritage, and many generations later, the iconic brand continues to demonstrate its penchant for maintaining relevance in today’s fashion. Its durable denim has long been a canvas for its wearer, fading and distressing according to how it’s worn. It this way, each pair of jeans or trucker jacket becomes a unique, wearable piece of art. With this bespoke spirit in mind, Levi’s has offered a chosen group of artists the opportunity to customize its denim as only they can at the brand’s Eureka Innovation Lab.
Following last year’s Eureka Lab collaboration with Ornamental Conifer, the brand now taps into the vision of a young creative who brings his own respective talent to Levi’s denim for a project that fuses contemporary art with iconic designs. Pop-expressionist artist Jay West cooked up a storm with help from VP of Technical Innovation, Bart Sights, and SVP of Global Design, Jonathan Cheung, creating a custom Levi’s trucker jacket from vibrant, hand-painted denim panels sewn together to complete the bespoke aesthetic.
Levi’s was so impressed with Jay’s art work that they decided to apply his unique design to a selection of 501 jeans using the laser technology at the Eureka Lab. 20 of these custom 501 jeans will be gifted to our readers as part of our HYPEBEAST Giveaway series. Find out more about our giveaway here.
We caught up with the Harlem, NY-born artist to gain insight behind the process of creating his cherished piece
Following last year’s Eureka Lab collaboration with Ornamental Conifer, the brand now taps into the vision of a young creative who brings his own respective talent to Levi’s denim for a project that fuses contemporary art with iconic designs. Pop-expressionist artist Jay West cooked up a storm with help from VP of Technical Innovation, Bart Sights, and SVP of Global Design, Jonathan Cheung, creating a custom Levi’s trucker jacket from vibrant, hand-painted denim panels sewn together to complete the bespoke aesthetic.
Levi’s was so impressed with Jay’s art work that they decided to apply his unique design to a selection of 501 jeans using the laser technology at the Eureka Lab. 20 of these custom 501 jeans will be gifted to our readers as part of our HYPEBEAST Giveaway series. Find out more about our giveaway here.
We caught up with the Harlem, NY-born artist to gain insight behind the process of creating his cherished piece
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