Tuesday, February 9, 2021

SPORTSWEAR: BEYONCÉ REVEALS LOOKBOOK FOR THIRD IVY PARK X ADIDAS COLLECTION, "ICY PARK"

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UPDATE (February 8, 2021): Beyoncé has unveiled the lookbook for her upcoming IVY PARK x adidascollection, “ICY PARK.” A series of images picture Bey’s friends and collaborators — including Hailey BieberGucci Mane and Kaash Paige — modeling the cold weather offerings.

Statement outerwear including a full-length faux fur coat and a shiny, chocolate brown puffer accompany sports-oriented separates such as snap-up track pants, geometric-printed bike shorts and matching sports bras. New footwear includes all-white versions of the Ultra Boost, Forum Lo and Super Sleek. An all-new silhouette, the Super Sleek Boot, is a hiking-ready high top that reflects the collection’s mountaineering-inspired design cues.

Beyoncé’s IVY PARK x adidas “ICY PARK” collection ranges from $30 to $850 USD and releases on February 19 at the adidas website. The collection will drop in-store and at select global stockists on February 20.


ORIGINAL STORY (January 25, 2021): Attention, Beyhive: IVY PARK has a new collection coming. The Beyoncé and adidas-helmed brand unveiled a teaser for its upcoming drop, a cold weather range dubbed “ICY PARK.” A brief video clip reveals fuzzy outerwear, reflective snow pants and metallic puffer jackets alongside what appears to be a range of new footwear silhouettes. Boots, high-top and low-tops sneakers all seem to be included in the forthcoming line-up. In two accompanying announcements posted to InstagramGucci Mane and Hailey Bieber are revealed as new faces of the brand. Mane sports a cream-colored tracksuit while Bieber models a pair of geometric-printed bike shorts.beyonce ivy park adidas collaboration new drop face mask track pants leggings jackets suitsbeyonce ivy park adidas collaboration new drop face mask track pants leggings jackets suitsbeyonce ivy park adidas collaboration new drop face mask track pants leggings jackets suitsbeyonce ivy park adidas collaboration new drop face mask track pants leggings jackets suits

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