Earlier this month, Tiffany & Co. appointed Beyoncé and Jay-Z as its new brand ambassadors. Now, the jewelry company has unveiled its newest campaign starring none other than the Carters.
“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” Tiffany & Co.’s Executive Vice President of Product and Communications Alexandre Arnault shared in a statement. “We are honored to have the Carters as a part of the Tiffany family.”
Dubbed “ABOUT LOVE,” the campaign explores connection and vulnerability. Situated in front of Jean-Michel Basquiat’s never-before-seen Equals Pi (1982) painting, Queen B wears the brand’s famous 128-carat Tiffany Diamond. Following Mary Whitehouse, Audrey Hepburn and Lady Gaga, Beyoncé is the fourth woman and first Black woman to have the honor of wearing the rare gemstone.
Meanwhile, Jay-Z is seen in Jean Schlumberger’s legendary Bird on a Rock brooch, which has been reworked as a pair of cuff links. In addition to the campaign, the jeweler will pledge $2 million USD towards scholarship and internship programs for Historically Black Colleges and Universities.
“ABOUT LOVE” will release worldwide in print on September 2, while an accompanying Emmanuel Adjei-directed film will launch on Tiffany’s website on September 15.
In a recent interview with Harper’s BAZAAR, Beyoncé announced her and Jay-Z‘s decision to work with Tiffany & Co. as brand ambassadors. Tiffany and Co. has recently been acquired by LVMH (PARIS:MC.PA -1.93%) , and with new executives taking the helm, the company has shifted its marketing strategy, placing a heavier emphasis on social media and influential brand partners.For Harper’s BAZAAR’s September cover, Beyoncé wears her own label IVY PARKalongside Tiffany & Co. earrings and pendant. Beyonce turns 40 this September, and in the cover interview, she looks back at the last four decades, shedding light on her unparalleled journey, meticulously built legacy, sources of inspiration, and future ambitions.
Hova has been making big business moves this year with the launch of the Monogram cannabis line and multimedia platform Edition, and sizeable investments in Fanatics, Bitski, Certified Collectibles Group (CCG), and more. It is also rumored that Watch the Throne 2 could release at the end of 2021.
In addition to the iconic couple, other Tiffany and Co. recruits include actress Anya Taylor-Joy, pro skier and model Eileen Gu, and Rosé from BLACKPINK.
A historical multi-million dollar mansion in New Orleans, reportedly owned by music’s greatest power couple, Beyoncé and JAY-Z, was seen caught on fire earlier this week.
The New Orleans residence was a three-story building located in the Garden District which went up in flames for approximately two hours before firefighters were able to extinguish the fire. According to the New York Post, the fire is now under investigation as arson. A spokesperson for the fire department told the publication, “If they didn’t get there when they did, it could have been much worse. It’s a historic home.”
At the time of the fire, New Orleans police “received a report of a suspicious person in the area,” enough to give the authorities to open an investigation for arson. NOLApreviously reported that the property was owned by JAY-Z however. Reports indicated that in 2015, Sugarcane Park LLC acquired the home. LLC is managed by Beyoncé’s mother, Celestine Lawson. The home was previously reported to be worth over $2.4 million USD. However, according to city records it was only bought for $2.5 million USD.
The home is a six-bedroom and features six-and-a-half baths. The building which spanns across 15,200 square feet, is labelled historic as it was built in 1927 as the Westminster Presbyterian church.
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