Well before the advent of social media and other large scale advertising platforms, Stephen Malbon was generating buzz and spreading the word through hand-designed content and launch events that he organized himself. Tasked with designing a magazine while in school, his first print publication, The FRANK Book, welcomed rising talents including RZA, Lenny Kravitz and Futura 2000, and would lay bricks for what would become the Malbon Group — which now includes a creative content agency (BON), the Frank151 lifestyle brand and a creative community (The League).
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