JAY Z Acquires Luxury Champagne Brand Armand de Brignac

JAY Z's affection for the lavish lifestyle has been well documented over the past two decades. Now, it seems Sean Carter is ready to take his appreciation to the next level as he has acquired luxury champagne brand Armand de Brignac, also known as “Ace Of Spades," from Sovereign Brands for an undisclosed amount. In case you were not aware, JAY has been associated with the label since since 2006, when he introduced Ace of Spades to millions in his music video for "Show Me What You Got." In a conversation with The New York Times, global director of Soverein Brands, Yvonne Lardener, shared her excitement:

“We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (‘Ace of Spades’) Champagne brand to a new company led by the globally renowned Shawn ‘Jay Z’ Carter,” Sovereign Brands said in a statement.
Yvonne Lardner, global director of brand communications for Sovereign, added in an emailed statement: “We have had a wonderful relationship with Jay Z throughout the years since he first discovered Armand de Brignac. He became interested in owning the brand and made us an offer we simply couldn’t refuse.” By: Petar Kujundzic

Terms of the deal — as well as the name Jay’s new company — were not disclosed, but spokesperson for Sovereign told the New York Times in an emailed statement that the Brooklyn native “made us an offer we simply couldn’t refuse.” A representative from Jay Z’s Roc Nation did not return a request for comment at press time.
The best-selling artist, label owner, entertainment mogul, sports agent and now-champagne maker is reportedly worth over $500 million, according to Forbes.
Fans of Hova will remember how he brushed off a bottle of Cristal in favor of some “gold bottles of that ace of spade” in the video for his 2006 single, “Show Me What You Got.” He also famously set up a tower of 350 bottles of the stuff at a 2013 fundraiser for President Barack Obama at Manhattan’s 40/40 Club, a chain of clubs that Jay Z owns. Also, during his time as part-owner of the Brooklyn Nets he made Armand de Brignac available at a champagne bar accessible to super-luxury box owners.