Billionaire Boys Club has launched its first collection for the 2017 summer season. This new offering consists of tees, hoodies, joggers, shorts, denim as well as accessories swathed in pastel hues alongside color-blocking. Star pieces in the range include blush pink short-sleeve hoodies, paint-splattered denim, and five-panel hats.
Take a look at the visuals above and purchase all pieces now at BBC’s official website and select retailers.
Take a look at the visuals above and purchase all pieces now at BBC’s official website and select retailers.
Billionaire Boys Club recently hinted at the re-launch of its iconic ICECREAM label with the release
of an exclusive range of long-sleeve T-shirts. The three T-shirts included in the range feature a graphic
of a theater sign with BBC NYC flagship store’s address and serves as the first resurgence of ICECREAM
since Pharrell bought back the BBC label last year. Additionally, BBC created an all-new Instagram for
the re-launch, with the handle @solidgoldblackberry referencing Pharrell’s iconic
18 karat gold plated BlackBerry 8700 and 8300 Curve. Stay tuned for more details
of the shirt and potential relaunch of ICECREAM.
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