The North Face has announced a new collaboration with Online Ceramics, taking inspiration from ‘70s California climb culture. Arriving to coincide with Earth Day, the collection mixes playful graphics with the launch of The North Face’s new Re-Grind process of using left over fabric scraps to create new garments.
Stand-out apparel pieces in the collection include co-branded outerwear, field vests and mules, while the collaboration also moves into functional gear with a bright green sleeping bag and accompanying Borealis backpack. The main slogan used features the words “Always Be Your Sunshine,” as graphics also see The North Face’s logo transformed into a snail shell, a turtle carrying an old tree, and a plant pot describing the Re-Grind process.
Explaining how Re-Grind works, the sweatshirt says, “from factory floors to the great outdoors, this garment gives fabric scraps a second chance and turns waste material into a brand new product.” Making its debut in this collection, Re-Grind will also be used in more The North Face releases throughout the year. Additionally, the collection’s apparel pieces are produced using 75% or greater recycled or organic fabric, earning the label’s “Exploration Without Compromise” badge.
Announcing the collection, Online Ceramics co-founders Elijah Funk and Alix Ross said:
“We’ve always aimed to create apparel with positive messages that encourage people to shift their way of thinking. Collaborating with an iconic brand like The North Face has allowed us to fuse our unique, thought-provoking designs with the styles The North Face is known for, creating retro-inspired gear that celebrates Earth everyday.”
The North Face’s collaboration with Online Ceramics Collab release via The North Face web store on April 27 for XLR Pass members.
To commemorate Earth Day, this year evian has teamed up with Danish brand MATEon an exclusive e-bike. Having spoken to the collaboration’s campaign star, Cat Burns, both brands are now gearing up to give 10 lucky fans a chance to win the new limited-edition e-bike.
Adorned in the water brand’s signature shade of pink, the evian x MATE e-bike comes equipped with a holder designed for its rPET 75cL sport cap bottle. Created to inspire a “Ride Towards Change”, the partnership hopes to encourage more sustainable ways to travel. Speaking on the latest collaboration, evian’s Director of Culture and Experience, Lucille Moreau explains, “Raising awareness on the small steps we can take towards reducing our carbon footprint is incredibly important to us. We hope this collaboration inspires a ride towards change and highlights how small changes can help with that journey.”
Achieving B Corp certification last year as well as carbon neutral certification every year since 2020, evian continues its mission to reduce carbon emissions. Now set to be transparent, the brand is allowing customers to track its sustainability progress through a dedicated online dashboard in a commitment to becoming a circular business by 2025.
To be in with a chance to win one of 10 custom evian x MATE e-bikes, follow both the @evianwater and @mate.bike Instagram pages, like the competition post that will be live on Earth Day and tag two people in the comments section.
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