Wednesday, December 17, 2014

Nike LeBron 12 Lifestyle "Denim"/Undefeated x ASICS Gel Lyte V "FALSE FLAG"


Nicknamed the”Rubber City” for its major tire production, Akron and its blue-collar workforce figure heavily in the latest edition of the Nike LeBron 12 Lifestyle as King James pays homage to his hometown with a “Denim” version of his signature off-court kicks. Featuring denim quarter panels and micro-suede hits to the tongue and toe for a premium touch, the latest LeBron 12 Lifestyle is accented with bright pink hits throughout while brown leather lining and a matching vulcanized gum rubber sole reflect the aesthetic of sturdy work boots. Finally, Akron is further honored with the inclusion of its 330 area code on the heel tab.
Retailing for $130 USD, the “Denim” LeBron 12 Lifestyle is set to hit select NSW retailers and Nike.com this Friday, December 19.

In the world of warfare, ruse de guerre or “False Flag” operations describe those covert military and paramilitary missions that are carried out in such a way so as to appear as if they are being executed by entities or nations other than those who are truly responsible. With this type of deception in mind, Undefeated teamed up with ASICS to introduce a “FALSE FLAG” edition of 1993′s Gel Lyte V for a Winter 2014 release. Draped in black leather with a speckled grey midsole, the creative release is punctuated by a military orange heel cap while the insoles have been decorated with a motif inspired by that of vintage military zonal maps and coordinates — in this case, modified with subtle UNDFTD branding. Finally, woven reflective laces — complete with branded ends — provide the finishing touches.
The “FALSE FLAG” Gel Lyte V is due to be available this Friday, December 19 exclusively at Undefeated chapters and Undefeated’s web store.

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