Get to Know DL1961 – The Brand Sofia Richie Is Now Modeling Jasmine Sanders also stars in #TheUniform campaign.

                                  

                                  

                                  

                                  

                                  

                                  

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DL1961 Premium Denim is leading the Spring/Summer 2017 campaign season with new models – namely one Sofia Richie, Jasmine Sanders and Nathaniel Dam. #TheUniform campaign is meant to showcase the brand’s core classics and The Blue Shirt Shop product.
Creative Director Sarah Ahmed commented:

“At the end of the day, denim is the most core, essential utilitarian piece that everyone wears, so it was important for us to take on a more conversational tone. We are reinterpreting vintage fits and washes but with the feel and performance of new age denim.”

Lensed by Ryan Kibbler inside New York’s Nom Wah Tea and styled by Matthew Henson – who is also A$AP Rocky’s very own stylist – it’s meant to mirror the city’s authentic voice. Women’s looks include the Instasculpt mid-rise denim and ultra high-rise denim Trimtone.
Get that contour on the waist and thigh with DL1961. Check out the lookbook above.

PhotographerRyan Kibler

StylistMatthew Henson