THE FEEL FREE ARTZ GROUP
Monday, January 23, 2017
Luka Sabbat, Anwar Hadid and More Star in HUGO Hugo Boss' 2017 Spring/Summer Campaign
German menswear label HUGO
Hugo Boss
has tapped the bright stars of the young generation for its
Spring/Summer 2017 campaign. Shot by photographer
Harley Weir
in the
desert-scapes
of California,
the “Digital Oasis”
lookbook
features recognized names and rising stars of the Internet age such
as
Luka
Sabbat
,
Anwar
Hadid
, Felix
Gesnouin
, Devon
Aoki
and twin brothers Wyatt and Fletcher
Shears from the band The Garden, among others. The collection focuses on clean silhouettes
“influenced by the precision of digital, but thrown together and styled with relaxed attitude.”
Unique details include prints and patterns with 3-D optic grids and bold cactus flower motifs.
Take a look at the HUGO Hugo Boss Spring/Summer 2017 campaign above and share your thoughts.
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