FRESH KICKS: JORDANS

Continuing its journey in the lifestyle lane, the Jordan Westbrook 0.2 has launched in a new colorway. The silhouette previously sported burgundy and wheat themes and now aims for a more eye-catching color scheme, mirroring Russell Westbrook’s personal style off the court. Dark and light denim washes make up its entire upper as it rests atop of an Air Jordan 1-inspired sole unit. The Jordan Westbrook 0.2 “Denim” is finished with waxed laces and is currently available at select Jordan Brand retailers such as Capsule for approximately $140 USD.

Way back in 2006, Jordan Brand followed up the release of the Air Jordan 4 “Mars” with a special alternate edition of the kicks that was distributed to Jordan’s fledgling motorsports team to celebrate its four-year anniversary. Now, over a decade later, the kicks are finally set to see an official release. Due out later this month, 2017′s take on the Air Jordan 4 “Motorsports” is nearly identical to its predecessor, save for one major difference: the Mars Blackmon logo is nowhere to be found. Otherwise, the predominately white kicks are the same ones fans have coveted for years and sport the usual combination of black and royal blue accents.
The Air Jordan 4 “Motorsports” is set to touch down at Jordan Brand stockists on March 25 for $190 USD.



From its early beginnings as a performance shoe to growing as one of the most notable pieces of casual footwear, the atmos Air Max 1 will make its long-awaited return with a special edition Air Jordan 3 as its partner in crime. Official imagery follows a recent preview of the pack as the Air Jordan 3 dons a similar makeup to the iconic Air Max 1 x atmos collaboration. As a complement to the revealing of its imagery, atmos’s own Hirofumi Kojima expressed his feeling towards each respective silhouette’s following, history and more.

What does the AM1 mean to you? What does it represent for design and for sneaker culture?
Air Max series mean a lot to me, as they are the reason for me to become interested in sneakers. Among all, Air Max1 is a commemorative shoe as the 1st of Air Max series. I believe AM1 is a historical piece and an indispensable part of the legend for both atmos and sneaker culture.
How did you approach the collaboration in 2007, what was the impetus for the color scheme?
I remember talking with the people in Nike Japan, who were involved in the project, about creating something crazy and stupid that would give impact to the market. We happened to find a pair of vintage Nike kids shoe with zebra print, and we decided to create shoes with animal prints under the concept of zoo.
Why elephant print? Why connect the AM1, even if subtly, to the Jordan legacy and its design language?
I grew up watching Michael Jordan and my first Nike (Jordan) was Air Jordan 1 Chicago made in 1994. The Air Jordan III is my personal favorite, which was the first one to use elephant pattern on a shoe. Air Max 1 Elephant was one of 3 shoes made under the concept of zoo, which was inspired by elephants swimming in the zoo.

The atmos Air Max 1 x Air Jordan 3 pack is scheduled for a March 18 release at select global retailers which will be followed by the solo launch of the Nike Air Max 1 atmos “Elephant” on March 26 via Nike SNKRS. Check out Kojima’s full interview here and let us know how you feel about the upcoming collaborative pack.


If you were hoping to scoop up those all-red suede Air Jordan 1s, don’t fret: after originally surfacing in GS sizing, the kicks are confirmed to be getting a drop in adult sizes, too. Though it remains unclear if the grey pair will be joining them, J23app on Twitter has shown off a blue Air Jordan 1 that echoes the all-suede look. Like the GS pairs, these come complete with matching Jumpman and wings logos, as well as corresponding sole units and lacing.
Though an exact release date remains unclear, you can expect both the blue and red Jordan 1s to hit select retailers sometime this spring.

2017 marks the 10-year anniversary of Jordan Brand’s “Old Love, New Love” pack and, to celebrate, the Swoosh imprint is re-releasing the pack’s bold yellow and black “New Love” make-up. Originally accompanied by the original “Black Toe” colorway when it debuted a decade ago, 2017′s solo “New Love” drop perfectly recreates the OG, retaining its mid-top cut and coupling black suede with yellow leather throughout while jewel wings logos accompany a contrasting white midsole. Yellow accents also handle the laces, Swoosh, and Jumpman logos, not to mention the translucent rubber outsole.
2017′s Air Jordan 1 Mid “New Love” is already available via Tokyo’s atmos and will surely hit additional Jordan spots across the globe in the weeks ahead.