FRESH KICKS: NIKE AIR MAX

To celebrate Air Max Day, Nike has tapped 12 “RevolutionAIRS” from around the globe to reimagine the future of the Air Max. These “RevolutionAirs” are creators, who are working with Nike’s design team on a style that expresses their world through an Air Max.
Participating creators include Alexandra Hackett (London), Artemy Lebedev (Moscow), Bunyamin Aydin (Istanbul), Celement Balvoine (Amsterdam), Fabikr (Seoul), Kyle Ng (Los Angeles), Lourdes Villagómez (Mexico City), Naotaka Konno (Tokyo), Sean Wotherspoon (Los Angeles), Shangguan Zhe (Shanghai), Tianzhuo Chen (Beijing) and Venus X (New York).
Fans can be a part of the process and choose the future of AIR with Vote Forward. On March 18, you can cast your vote on Nike.com (or through the Nike+ SNKRS app in North America) for one of the 12 designs. Voting will end on March 25, and the winner will be announced on Air Max Day on March 26. The shoe with the most votes will be released in 2018. Check out the three North American styles above.

After rocking a boldly color-blacked black and white combo back in January, Nike‘s Ultra rendition of the Air Max BW is sporting a more prototypical look with its latest release. Here, the modern version of the Tinker Hatfield-designed runner gets the iconic “Bred” treatment and sports its usual color-blocking while swapping out its OG “Persian Violet” hue for “University Red.” Like other BW Ultras, these not only sport a retooled sole unit, but come with a lightweight and breathable Hyperfuse upper, too.
Fans can pick up the Air Max BW Ultra “Bred” now from NSW spots like Berlin’s Overkill.

Nike‘s Air Max Day may be right around the corner, but, oddly enough, the Air Max 95 has been largely absent from this month’s celebratory drops and festivities. Thankfully, however, the Swoosh is righting the ship and dropping one of its cleanest AM95s in recent memory. Designated as a PRM release, the new rendition of the mid-’90s favorite comes decked out in black across the entirety of its upper and simply pairs the monochromatic finish with a contrasting white midsole and semi-translucent gum rubber outsole.

Although Air Max Day 2017 has definitely brought attention to powerhouse collaborative Air Max releases, Nike recently released a “Cool Grey” Air Max Plus to remind fans of the appeal of simple muted colorways. The latest Nike Air Max Plus features a black mudguard and base that acts as a canvas for the bold “Cool Grey” gradient TPU overlays. Additionally, a bright orange air unit is found at the heel provides contrast on the monotone sole unit. Retailing at €160 EUR (approximately $172 USD), the “Cool Grey” Nike Air Max Plus is available now at retailers like Overkill.
For more Air Max Day 2017 releases, check out the recently unveiled laceless remix of the Air Max Plus here.

Ahead of this weekend’s Air Max Day, Nike has released a premium take on its classic Air Max 90 silhouette. The iconic shape — which is now 27 years old — gets a contemporary upgrade with a textile and suede upper and gum outsole, while a rich Armoury Navy colorway and sail detailing help it earn its deserved “premium” tag.
The Air Max 90 Premium in Armoury Navy is available now from Fuel for €145 EUR (approx $157 USD). While waiting for Air Max Day on March 26, check out some innovative designs from the RevolutionAIRS here.