There’s nothing like model off-duty style, so leave it to Jourdan Dunn to design a capsule that wholly embodies that effortless cool-factor. Missguided casted the supermodel to create her own line, LONDUNN, that balances a sportswear aesthetic with casual sex appeal.
Check out the LONDUNN lookbook above before the collection launches March 11 at Missguided.
“I always knew my first collaboration with Missguided was going to be streetwear and a reflection of my own style – which is street chic. I wanted this to be an athlesiure line that is practical but at the same time make women and girls feel confident in an effortlessly cool way. I wanted it to be accessible for all women and girls. We all love to wear sportswear now – this reflects how busy our lives are, but we still want to look cool and chic. There are demands on how we live and I wanted my collection to reflect how modern women live day to day.”Dunn’s approach is “athletic luxe re-imagined” and texture really comes out to play — silhouettes are exaggerated and elongated or given risqué cuts and revealing panels. Velour, satin and mesh flirt across track suits, statement outerwear and bodysuits with bell sleeves. The 96-piece collection is sure not to leave out undergarments for peekaboo effect.
Check out the LONDUNN lookbook above before the collection launches March 11 at Missguided.
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