Leading watch manufacturer Timex Group has joined forces with adidas Originals for an all-new selection of watches inspired by today’s creative generation. The campaign, titled “Time For Me,” sees adidas Originals continuing to champion the young creative, empowering their unique personalities and ability to express themselves.
Comprised of four distinct styles in vivid colorways, the collection fuses adidas Originals’ streetwear aesthetic with heritage design. “Concrete Junglists” is the first in the series designed for the city-born creatives who live life in the concrete jungle. The second is “Reeewind Time,” which combines an ’80s retro design with a modern flair. The third watch in the collection is dubbed “Sustainably Strapped,” which sees the brand taking the design back to its core, using sustainable materials and running on solar power.
The final design is “Game On The Go,” drawing inspiration from the streets as the everyday home for the young creative. Colorways switch between vivid adidas blue and green to classic silver and black, alongside sleek monochrome editions too.
The new adidas Originals watches are available for purchase from the Watchshop website. In other collaboration-related news, check out the latest from Tremaine Emory’s Denim Tears and Dover Street Market.
Dr. Martens has given three of its classic silhouettes a Betty Boop-themed makeover.
The 8-eye Jadon boot features a tonal gloss print comprised of angel and devil Betty Boop poses. Crafted from smooth leather, the silhouette is complemented with red heart rivets on the quarters and the backstrap. Meanwhile, the 3-eye 1461 Quad shoe sports bold heart-shaped printed metal toe caps and heart-shaped eyelets.
Finally, the Clarissa II Quad sandal is made of white synthetic, vegan-friendly Kemble material. The silhouette c0mes with heart-motif resin studs on the top strap, as well as black heart and red stud rivets above the welt. The chunky Quad Shore sole completes the design. All three offerings are rounded out by the label’s signature yellow welt stitching.
Dr. Martens’ Betty Boop footwear collection will be available online and at select partners on June 23.
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