Wednesday, January 21, 2015

Tokyobike x New Balance 2015 C-Series Collection






Since its establishment in 2012, New Balance‘s Tokyo-based Japanese design studio has often been at the forefront of the Boston-based footwear label’s most coveted limited edition releases. Case in point: New Balance’s upcoming C-Series. Developed by design manager Shugo Moritani, the kicks were created with cycling in mind and include apropos features like seam-sealed uppers and bold reflectivity.
Highlighted amongst the new range are a couple of specially-designed CM600Cs that were crafted in conjunction with contemporary urban bicycle maker Tokyobike. Meant to match a couple of bikes that were produced exclusively for the collab, the unique CM600Cs — based on the lightweight 620 runner of the early ’80s — appear in navy and yellow with an ultra slim profile, neoprene tongue and collar, snug inner bootie, cork footbeds to absorb moisture, and a hidden tongue pocket to safely secure the shoe’s laces and keep them away from the front chain ring.
Said Moritani of the release:
We had a clear goal to achieve in designing the C-Series, which was to create a new footwear collection that suited daily fashion and lifestyle while also being a functional urban cycling shoe. It is a deviation from the classic New Balance lifestyle silhouette, but one that was needed to offer our lifestyle consumer a solution for their daily needs. Our hope is that a consumer chooses a C-Series model based on their type of bicycle and fashion style.
Look for the Tokyobike releases and two additional colorway of the CM600C to be available at select retailers beginning February 1 while the 996C and high-top CT700C will be available exclusively in Asia and Europe in black and grey colorways.

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