Fresh off the newly-unveiled adidas by Kolor 2018 spring/summer run, fans of the label have another
joint collection to look forward to. For adidas‘s latest major promotional campaign and collaboration,
produce and push a full range of clothes and shoes. The new adidas Athletics x Reigning Champ line
is intended to blend the German sportswear veteran’s best innovations in athletic apparel with Reigning
Champ’s forward-thinking, progressive spin on “minimalist,” well-constructed fashion.
As far as the specifics of adidas and Reigning Champ’s new drop are concerned, the two have created
As far as the specifics of adidas and Reigning Champ’s new drop are concerned, the two have created
new iterations of the PureBOOST and AlphaBOUNCE; there’s a “circular knit speckled gray” of the
former and a light gray spin — complete with “leather sockliner” and “space-dyed engineered mesh”
— on the latter. For the other products, clean, simple and instantly-wearable T-shirts, hoodies, unique
Jacquard bombers and pants make up the menswear portion. Female fans of both brands will be able
to indulge in crop tops and tights as well.
The new collaborative collection is set to hit the global retail circuit on August 4 via both labels’
The new collaborative collection is set to hit the global retail circuit on August 4 via both labels’
online presences and select retailers and boutiques. Regarding pricing, expect to shell out anywhere
from $45 to $210 USD. Three region specific EQT Cushion ADVs will also be heading to retailers
soon.
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