Just in time for festival season, Nike drops its vibrant and colorful High-Vis Pack. The collection features bold graphics and silhouettes updated with a hint of modern style. Footwear designs include the Air Max 270 and the Air More Uptempo. Seen modeling in the campaign are singers and actresses Chloe x Halle, alongside models, Salem Mitchell and Bella Harris. The release is a part of Nike Air Society, an initiative the brand launched last year to empower and uplift women through curated experiences.
In the campaign above, the Air Max 270 is seen in different hues – “Desert Sand/Volt” features highlighter pink and yellow detailing while the Air More Uptempo appears in “Black/Volt” accented by “Total Orange” and “Hot Punch.” The ’90s-inspired kicks have a foam midsole with visible Air Max cushioning made for lightweight support.
Apparel standouts look to the Windrunner pants in “Black,” the Indy Light sports bra in “White/Black” and a mesh dress in “Black/Light Bone.” Each of these pieces includes Swoosh branding; the pants are emblazoned with the brand’s logo across the front, while the bra has a mini logo on the front. Lastly, the dress has a rib crew neck that spells out “NIKE” on the chest.
In an exclusive interview, Chloe x Halle opened up about their thoughts on creativity with Halle sharing:
“What ignites my creativity is definitely situations that I go through in life! I’m almost an adult and these feelings of almost being a woman have been bubbling inside for a while, and also watching people fuels my creativity even more.”
Chloe shared advice for the future generation of creatives:
“Find what makes you different and use that! we are all special beings and it’s important to bring something new and fresh into the world. Don’t be afraid to use your honest voice.”
Head to Nike.com to purchase the High-Vis Pack now. The pack also includes an Air Max Plus and Air Max Sequent 3. Select pieces will also be available at the Revolve Social Club located in Los Angeles, California starting on April 6 through the 8th.
Revolve Social Club
8070 Melrose Ave., LA
11 a.m. – 7 p.m.
8070 Melrose Ave., LA
11 a.m. – 7 p.m.
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