For its Fall 2019 campaign, Balenciaga is taking us out of this world. The Demna Gvasalia-led label has tapped artist Jean-Pierre Attal for his first-ever fashion campaign, applying his signature “sociological investigation-like” series to the brand’s latest campaign.
The Balenciaga collection is re-imagined and superimposed over cosmic deserts in both Morocco and Lanzarote in the recognizable “Paysages Ethongraphiques” style the artist is known for. “Uprooted from a modern maze of architecture, crowds become wandering individuals, each uniquely experiencing a vast, beautiful world,” Balenciaga describes the surreal campaign.
Highlighting the vibrant and eye-catching pieces from the collection, the images give us a look at the label’s inventive silhouettes resulting in a contemporary dichotomy between the tonal landscapes and the colorful pieces. As the label put it, “In this updated world, definitions of work and play are blurred.”
Nike has officially revealed its expansive ”Unité Totale” 2019 collection which features 12 women’s-exclusive silhouettes. In honor of the Women’s World Cup, the range references the simplicity of French style which adding in a bit of vibrancy using prints. The footwear lineup is staggering including two versions of the Air Max 98, the Air Max Plus, the Nike React Element 55 and the Benassi Slide Lux. Completing the range are the following models: Air Max 720, Air Max Dia, VaporMax 2019, Zoom 2K, Air Jordan 1, Epic React FK2 and Benassi JDI. These pairs are accented with the French hexadot pattern and furthered detailed with the “Nos Differences Nous Unissent” tag. Along with the sneakers, the capsule will have matching apparel in the form of jerseys and T-shirts.
The 2019 ”Unité Totale” collection will be release on May 16 via nike.com.
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