Last month, Selena Gomez and PUMA released a first look at their Spring/Summer 2019 collection. Now, the campaign has been unveiled and it’s packed with an array of sporty essentials. The apparel and accessories range features bags, sports bras, leggings, cropped tees, sweat sets and a romper. Trainers in the capsule include the SG Runner Ice, the Slip-On Sunrise and Glitz, the Cali Bold and the Cali Suede.
The SG Runner Ice is constructed with a fully knitted upper and a fitted sock collar, and is designed with white and peach accents. Available in white (Glitz) and a different yellow colorway (Sunrise), the SG Slip-On silhouettes feature sock-like detailing with pull tabs on the rear. The Cali Bold is dropping in two colorways, one in black and white, and another in white accentuated with a leather upper paired with a rubber outsole. Lastly, the Cali Suede which releases in light blue and white is created with an easy slip-on structure including double straps.
In honor of Pride Month in June, Reebok unveils its limited-edition “Pride” pack. The new footwear capsule features reimagined iterations of the Classic Leather, the Club C and the Freestyle Hi.
Each design comes with a rainbow-colored Pride flag which replaces the Reebok flag. Additionally, the all-white trainers come with rainbow thread stitching throughout. In an official press release, Reebok shares that a portion of the proceeds from the collection will be donated to Fenway Health to “support the ongoing mission of enhacing the wellbeing of the LGBT community, and all people, through access to the highest quality health care, education, research and advocacy.”
Matt Blonder, VP of Digital Brand Commerce at Reebok and co-chair of the brand’s Colorful Soles LGBTQ+ employee resource group, has also shared an official statement:
“Since the beginning, Reebok has had a lifelong mission to transform the lives of others through fitness and wellness. Inclusivity has been an intrinsic part of building our foundation, so working alongside a health center like Fenway Health felt like such a natural fit. We pride ourselves in working with those who share these same bold and inclusive values.”
Reebok’s “Pride” pack will be available on May 15 at reebok.com. Pricing starts at $70 USD.
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