New Balance has tapped global fashion tech company Unmade for the launch of a customizable knitted shoe, the 111 Knit. Combining New Balance’s manufacturing heritage with Unmade’s innovative digital technology, the brands have created a new customization experience that allows customers to create a one-of-a-kind-sneaker. This is the first time any technology has been able to create “the millimeter accuracy necessary for footwear production.”
For an entirely bespoke product, the customization process provides six colorways, three patterns, and a variety of signature details to choose from. Customizable components include the sole, heel, “N” logo, laces and more. Unmade’s algorithms then turn the unique designs into production-ready data. The platform’s visualization system creates photographic renders of the sneakers before they have been made, including mannequin shots, modeled studio shots and lifestyle imagery.
This latest collaboration marks New Balance’s commitment to innovate its domestic manufacturing process and make production more sustainable and efficient; the company is reacting directly to actual consumer demand. “The fashion supply chain is broken, disconnected and needs to change — we know it and our global customers know it too,” Hal Watts, CEO of Unmade, explains. “Connecting demand directly to supply and taking the guesswork out of fashion production is the only way to evolve, and we love working with brands who grasp the importance and urgency of these changes.”
Retailing for $130 USD, the Unmade x New Balance 111 Knit sneakers are available to customize and purchase now on NB1.
The entire adidas Consortium and SNS 20th anniversary collection will see an early release at SNS LA on November 2 and 3. It’ll then roll out to SNS’s Stockholm, Paris, London, Berlin and New York locations, plus the Sneakersnstuff webstore and app on November 9. Both ZX4000 4Ds are priced at $300 USD, the Stan Smith at $120 USD, and the adilette at $70 USD.
Nike has given the Air Max 97 a welcomed update for Fall/Winter 2019, adding a faded “Black/Reflective Silver/White” colorway.
The retro-futuristic model features a white-to-black colorway along its entire upper, while 3M reflective silver ripple-like stripes wave throughout its body. This transitional colorway is echoed in the sole unit, as the white midsole, contrasting black full-length Air unit and black outsole follow the flowing lines of the AM97.
Contrasting the faded colorway are various blocked-out sections, such as the all-black tongue, white Swoosh on the mid-panel, and the set of round laces. At the rear, Nike has added its famous slogan “Just Do It” to the black heel tab.
Take a look at the Nike Air Max 97 “Black/Reflective Silver/White” in the gallery above, and pick up a pair of these Fall-ready sneakers for yourself for $160 USD on Nike.com.
Her Nike Kyrie 5 “Keep Sue Fresh” will arrive on Nike SNKRS come November 2. Retail is set at $140 USD.
No comments:
Post a Comment