As a family-owned company for over 100 years, independence is a source of pride for New Balance — but family and independence go far beyond their traditional meanings for the footwear brand. Having extended its own unit to include ambassadors, coaches, friends and fans, the imprint has made an example of supporting one’s chosen family. It’s this ethos that drives New Balance’s latest campaign, starring Kawhi Leonard, Jaden Smith, Sydney McLaughlin, Jamie Foy and Francisco Lindor.
“Runs In The Family” honors those who evade the status quo by being fearlessly independent — just like New Balance. At the core of the campaign is the New Balance 997 Sport, a reimagined version of its iconic 997 series, featuring retro-inspired colorways. Despite the talent’s different paths, they share a common drive to stand up to convention. Throughout July, the brand will welcome them into a new generation of stylish innovators by taking a deep dive into each of their stories.
Head to New Balance’s website to learn more about the brand’s family and to shop the 997 Sport, which is available now for $119.99 USD.
TAG Heuer has just released the third model of its celebratory collection for the 50th anniversary of the iconic Monaco, donned by Steve McQueen himself in Le Mans. After premiering with a ’70s-inspired model and following that with the ’80s-era design, the Swiss luxury watchmakers have naturally continued onto its third release with a watch that celebrates the ’90s.
Paying tribute to the final decade of the 20th century is a Monaco dressed in a 39mm polished stainless steel case, holding its iconic grained and rhodium-finished square dial with blue counters and red accents for detailing under a sapphire crystal. The watch is powered by new automatic Calibre 11, with a power reserve of 40 hours. The watch itself is water-resistant up to 100 meters, and comes chronograph ready. Tying the whole watch together is a perforated blue leather strap with red stitching, matching the detailing on the dial.
The TAG Heuer Monaco 1989-1999 Limited Edition is now available over at the brand’s online store, going for $6,550 USD. Act quick though, as the model is limited to only 169 pieces made.
For more watches, check out Panerai’s new military green Radiomir collection.
No comments:
Post a Comment