At the end of 2017, Helmut Lang launched the “Taxi” and “Campaign” collections. And now, the cult classic brand returns to start 2018 with a new photo-centric campaign.
The collaboration is titled Helmut Lang Re-Edition and features shots by the photography team Exactitudes, which was created by Ellie Uyytenbroek and Ari Versluis in 1994. In celebration of the brand, the editor-in-residence Isabella Burley invited the duo to shoot the brand’s cross-generational fans and collectors. In the imagery, Solange Knowles is shown in addition to Kanye West, both artists are wearing pieces from the brand. All of the looks consist of a mix of Helmut Lang Re-Edition Volume 1 items paired with picks from the subjects’ personal archives.
Check out the campaign above which showcases pieces from Re-Edition Volume 1, as well as the forthcoming Volume 2. Helmut Lang Re-Edition Volume 1 is available for purchase at the brand’s web store.
Italian fashion house Valentino has tapped Gigi Hadid for its Spring/Summer 2018 campaign, featuring the brand’s newest collection. Inspired by modern day glamor and allure, the images show the model posing with a new “Candy Stud” bag, acting as the centrepiece of the upcoming season. Additionally, the campaign also includes a video of Hadid in a silk dress, dancing and moving, showcasing the famous tailoring and design of the fashion house.
See the campaign video below, and stay tuned for the Spring/Sumer 2018 collection to drop.
Having recently appeared in Versace’s latest campaign lensed by photography legend Steven Meisel, Gisele Bündchen now stars as the new cover star for the February 2018 issue of Vogue Japan. Among items from Valentino and Nike, the Brazilian supermodel is also seen donning none other than a Supreme box logo tee. You can take a look at the preview of the forthcoming issue, including a short video editorial shared by photography duo Luigi and Iango.
Keep a look out for the new volume when it hits newsstands soon.
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