Over the past couple of years, numerous fashion houses have gone through changes with their logo, from Balmain to Burberry and Celine. Although nothing official has been revealed just yet, we’ve noticed that Gucci updated a new logo design on their social media outlets. After Alessandro Michele being appointed as the house’s creative director in 2015 following Frida Giannini, the brand has grown tremendously. In 2018, Gucci’s sales topped €8 billion EUR for the first time with 36.9-percent growth, becoming one of the hottest fashion brands today. The new logo, seen on Gucci’s Weibo and WeChat channels, keeps the original GG form but in a different style.
Just like Riccardo Tisci and Hedi Slimane who revamped brand logos for Burberry and Celine respectively, could Michele be working towards a logo transformation for Gucci? Stay tuned for updates.
Gucci is offering a new addition to your carrying needs. Toning down from its recent logo-ladened extravaganza, this Italian crafted messenger bag arrives in a crisp white textured leather finish, printed with silver Gucci typography and the GG emblem between the iconic green and red stripe. Utilizing top and front zip fastenings, interior zippered pockets, two inner smartphone pockets, an adjustable shoulder strap and branded brass hardware, this messenger bag serves as the ideal go-to option for a subtle yet seriously luxurious clothing upgrade.
The Gucci white logo print leather messenger bag is available now at brownsfashion.com for $1,125 USD.
Nothing is more convenient than a good backpack — and that is exactly what Gucci’s Ophidia is. Made of leather and canvas, you’ll be able to carry all your essentials with room to spare, whether that an extra pair of shoes, a water bottle or just a change of clothes.
The Ophidia features a beige canvas printed with the namesake monogram contrasted with brown leather trim. Right down the middle, Gucci’s signature red and green stripe boldly sits under the double GG plaque. A little more subtle than Gucci’s other designs, this bag will quickly become an everyday staple — especially if you prefer the classic print.
The GG Ophidia Backpack is available at SSENSE for $1590 USD.
With the bulky sneaker trend still going strong, Gucci has released another iteration of its Rhyton sneaker just in time for the summer. Arriving in a creamy white leather upper, laces, and chunky midsole, the tongue is covered with a white canvas tag embroidered with Gucci’s text logo. On the lateral side of the ’90s-style shoe is a series of strawberry illustrations with a blue Gucci text printed on top. Pair these sneakers with a cropped top and high-waisted pants to complete a retro-inspired look.
Get a closer look in the gallery above. Gucci’s Off-White Strawberry Rhyton Sneakers are available to purchase at SSENSE for $890 USD.
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