Reeves takes the crew on a tour of the facilities, where workers utilize a mixture of hands-on craftsmanship and forward-looking technology to customize each motorcycle. Arch doesn’t just design attractive motorcycles, it takes a serious look at the inner workings of the vehicles, as demonstrated when Hollinger points out a down-drift induction system designed in-house. The company tapped locally-based VIN Tech to aid in developing exclusive technology to use in customizing bikes. Reeve puts on an HTC Vive to demonstrate how VR is utilized to conceptualize the bikes before they’re even built, granting designers a view from every angle.
The bespoke designs start at $78,000 USD, with the prices of more customized bikes running even higher. Check out the luxury brand’s website for more info and watch the video above. Reeves was last seen in the recently-unveiled trailer for Replicas.
Following the highly-successful launch of the Project Rock Delta back in April, The Rock and Under Amour have returned to drop a special collection honoring the fearless men and women of the U.S. military. Extending the Project Rock line, the new “USDNA” range includes the Rock Delta in three new colorways, graphic tank tops, T-shirts, hoodies, shorts and pants. Standout pieces include a utility T-shirt and fleece hoodies featuring UA’s Threadborne technology geared for fast drying during high levels of physical exertion.
This release is supported by the USO and will be complemented by strength, health and wellness initiatives throughout the military community in 2018. Available now, you can purchase the Project Rock “USDNA” collection at select Under Armour retailers as well as UA’s official web store.
If you’re looking for something a bit more street-ready, check out Under Armour’s “Unstoppable” collection.
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