Hot on the heels of her whirlwind engagement to Justin Bieber, model Hailey Baldwin has been unveiled as adidas and UK-based retailer JD‘s first ever “Style Creator.” The title essentially makes her the lead creative voice across some of adidas Originals’ women’s campaigns at JD throughout Fall/Winter 2018.
This isn’t the first time Baldwin has teamed up with both of these brands – just last year, she was the creative director of the joint “Streets of EQT” show in London. This new partnership however, will see her collaborate further on campaigns celebrating both adidas’ new silhouettes and classic sneakers, as well as apparel. Discussing the new creative role, Baldwin stated:
“I’m so excited to be adidas and JD’s first ever Style Creator. Creativity is what drives me- I love starring in campaigns but being able to direct and have creative control is what I am most passionate about. I’m so inspired by UK style, its where so many trends originate, and I want my work to be a real fusion of my favourite parts of UK, LA and New York street style culture. I cannot wait to share what I have planned for you guys!”
Take a look at Hailey Baldwin rocking Three Stripes above – did you know the model is also a Tommy Hilfiger global ambassador?
Tommy Hilfiger has just revealed that models Hailey Baldwin and Winnie Harlow are the new global brand ambassadors for the label’s women’s Fall 2018 collection. Having walked for big names like Coach, Fenty PUMA and more, the two have managed to create names for themselves in the fashion industry, quickly becoming some of the most sought-after models out there. Celebrating “icons of tomorrow” in the worlds of fashion, art, music and entertainment, the Tommy Icons campaign is fronted by the two stars. Joining the likes of Gigi Hadid, the two are joining the family with Tommy Hilfiger adding:
“The two supermodels are the idols of tomorrow. The two fell in love with their hearts and minds, they lead the new generation of Tommy women with confidence, and the attitude of optimism is everything. It is these common qualities and values that have made me welcome them into our family with great joy.”
Get a first look at the upcoming campaign in the gallery above, set to drop alongside the Tommy Hilfiger Fall 2018 collection. For more Tommy Hilfiger, peep the brand’s latest ’90s inspired logo bum bag.
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