Luxe lingerie label Agent Provocateur has enlisted four international athletes — pole vault champion Alysha Newman, gymnast Georgia-Mae Fenton, Olympic hurdler Queen Harrison and climber Sasha Digiulian — for its Spring/Summer 2020 campaign, titled #WePlayToWin.
Clad in Agent Provocateur’s latest styles, the four women show off their abilities on the field, court and more. Newman sports an opulent gold body chain and floral open-shoulder dress while Digiulian and Harrison model the brand’s signature delicate lingerie in pastel and floral colorways. Athletic-inspired pieces including a graphic logo bodysuit, quarter-sleeve crop top and underwear set are perfectly suited to the campaign’s cast.
agentprovocateur
Ambition transforms. In body and mind. A fire that drives you, and it raises the bar like nothing before. Pushing you harder, faster, stronger. Do it alone. Do it together. Believe in each other. Playing to win. #WePlayToWin #AgentProvocateur
Directed by @charlottemwales
Creative Director @sarah_shotton_
Starring @goqueengo, @alyshanewman, @sashadigiulian, @_gmfenton
Discover the campaign in our link in bio.
Ambition transforms. In body and mind. A fire that drives you, and it raises the bar like nothing before. Pushing you harder, faster, stronger. Do it alone. Do it together. Believe in each other. Playing to win. #WePlayToWin #AgentProvocateur
Directed by @charlottemwales
Creative Director @sarah_shotton_
Starring @goqueengo, @alyshanewman, @sashadigiulian, @_gmfenton
Discover the campaign in our link in bio.
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