Sunday, July 18, 2021

FASHION:

Kim Kardashian SKIMS Kate Moss Campaign Underwear BraKim Kardashian SKIMS Kate Moss Campaign Underwear Leggings PantsKim Kardashian SKIMS Kate Moss Campaign Underwear Bra Panties BriefsSKIMS – the official Team USA underwear label helmed by Kim Kardashian – has tapped Kate Moss for its new TV ad campaign.

The OG supermodel and fashion icon appears in a series of visuals wearing the solution-oriented label’s bestselling Cotton and Fits Everybody collections. Highlight styles include the Cotton Rib Bralette and Fits Everybody Scoop Neck Bra, which are both loved for their comfortable fits. Directed and shot by Donna Trope, the campaign will be aired in 30-second and 15-second versions.

“I first met Kate in 2014 through Riccardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty – we’ve been friends ever since,” Kim Kardashian commented in a press release. “She is THE fashion icon, defining whole generations of culture and style and I am honored to feature her as the new face of SKIMS this summer.”

Moss added: “What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly: I wear it, my daughter wears it – even my mom wears it!”

Scroll through the gallery above for a peek at the campaign, which will launch across various platforms on July 15.

The Euphoria star’s stylist Law Roach looked to the fashion house’s archives, digging up a purple piece worn by Beyoncé back in 2003. While the “Crazy In Love” singer donned a mini dress version, the actor opted for a maxi-length silhouette with a deep slit. The look was complete with high jewelry pieces by BVLGARI and custom Stuart Weitzman sandals.

“Paying homage to the Queen Beyoncé wearing Versace Spring/Summer 2003… Get you a stylist with an ARCHIVE!!!” the stylist captioned on Instagram. Take a closer look at Zendaya’s look down below.

In case you missed it, check out the full list of winners at the 2021 BET Awards.


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