After being announced last month, Jacquemus has now teased a sneaker from its upcoming Nike (NYSE:NKE +1.30%) collaboration. Taking to Instagram, the label helmed by Simon Porte Jacquemus shared a set of campaign imagery starring actress Sydney Sweeney. The set of photos shot in Hawaii show Sweeney dressed in Jacquemus but also wearing what appears to be a Nike footwear collaboration. Sweeney is seen straddling a motorcycle while dressed in the latest Jacquemus accented by a pair of Swoosh marked sneakers, believed to be a take on the Nike Air Humara.
In another Instagram post, Jacquemus shared that it would be holding a presentation for its latest “LE PAPIER” collection June 27. Adding that the showcase would also serve as a first look for its Nike collaboration, teasing a Swoosh garter belt expected to be part of the team-up.
The female-focused Jacquemus x Nike collaboration aims to “invigorate celebration of the multidimensionality of contemporary athletes.” The 15-piece collection reimagines women’s sportswear with a minimalist outlook, inspired by vintage ACGstyles and Nike campaigns from the ’90s with tech advancements like Nike DRI-Fit technology.
Look for the Jacquemus x Nike collaboration to be available exclusively on Jacquemus’ website June 28, a day after the “LE PAPIER” unveil, with a greater release coming from Nike later this summer.
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