Agent Provocateur is back with its annual holiday campaign, this time riffing on the lingerie brand’s signature pink packaging. Dubbed “All Wrapped Up With Agent Provocateur,” the sultry images showcase new holiday styles alongside life-sized versions of the label’s ribbon-topped boxes, bags and perfume bottles.
Models Nyasha Matonhodze and Montana Cox sport gift-ready styles including the lacy Hinda bra and garter and the Christi slip, made of burgundy silk. The Mercy corset is a navy lace piece adorned with gold hook and eye closures, and the Papillon is a bodysuit intricately embellished with sequins and delicate chains. More casual items include star-printed silk pajamas and the Kittie leopard print robe.
Sarah Shotton, creative director of Agent Provocateur, recommended two select pieces to gift someone special. “If you want lingerie, the Zadi Red set is a classic choice with an AP touch of sparkle…alternatively, the iconic Mercy corset can be worn out and not just in the bedroom,” she said. As for Shotton’s end-of-year wrap up? “From everything that has happened this year, I will be continuing to expand my mind and looking after myself and my family,” she mused.
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