NEWS:

After generations of letting men lead, a new wave encourages women to enter their “villain era.” Although the name seems sinister, it’s not to be confused with the villain-esque behavior of Cassie from Euphoria. It’s actually a call for boundary-setting and leaving people-pleasing behavior in the past.

When you make such a drastic change, some will feel slighted and struggle to connect with you in the way they once did — especially lovers and friends. The best way to navigate this is to communicate how and why you’re changing, unapologetically.

Feeling b-tchy is a natural side effect of entering your villain era. You’re finding that new balance between authenticity and self-protection after years of feeling toyed with. It makes sense that you want to solely focus on yourself. But when dating, that approach will lead you to more harm than good.

Here are a few tips to avoid entering the dark side of your villain era.

1. Never be so focused on yourself that you neglect the importance of community and sisterhood.
2. Don’t match your lover(s) energy when they’re being petty or negative. Stay true to yourself and value your peace of mind — even if that means dumping them.
3. Romanticize your self-care routines to ensure that your lover(s) aren’t the only ones hyping you up. You deserve the world, don’t wait on someone else to give it to you.
4. Cut out toxic people the second you spot that recurring red flag.Lyst has unveiled the Lyst Index report for the first quarter of the year, sharing that Balenciagacontinues to take over the fashion world as the hottest brand.
   The luxury house, which has maintained its title for the past two quarters, recorded a 108% increase in demand. Shortly following in the ranking are Gucci, Louis Vuitton, Prada, Valentino, Dior, Moncler, Bottega Veneta, Fendi and Miu Miu. Miu Miu, which broke the internet with its micro-mini skirts, rocketed to the 10th position with a 400% increase in searches over the past three months. Another brand to watch is Diesel, which has climbed 31 places thanks to its disruptive designs by Glenn Martens.

   Elsewhere, some of the hottest products include Naked Wolfe‘s platform boots with over 113 million views on TikTok. In sneakers, New Balance‘s 327 is one of the trending women’s silhouettes.

   You can see the full report on Lyst’s website.