PUMA Unveils Two More Colorways of the IGNITE evoKNIT With a Little Help From The Weeknd Tesfaye headlines the German sportswear giant’s new “Run The Streets” campaign.

With Starboy right around the corner, The Weeknd —

who will also be starring in H&M’s campaign for 2017 — has been tapped by PUMA for its

“Run The Streets” campaign for the new year. And to kick things off, Tesfaye and the German

sportswear giant are unveiling two brand new colorways of the IGNITE evoKNIT. Coupling a

fully knitted upper with PUMA’s energy-returning IGNITE cushioning, the comfortable form-fitting

design now comes in clean white and military-inspired olive green looks.
Stay tuned for a full look at the “Run The Streets” campaign and look for the white and olive

editions of the IGNITE evoKNIT to hit retailers on November 10.