Having made their debut on the feet of Draymond Green during the Golden State Warriors’ NBA Finals showdown with the Cleveland Cavaliers, the React Hyperdunk 2017 Flyknit has officially been revealed by Nike. The latest evolution of the beloved Hyperdunk, the new design “extends the legacy, advancing the proposition with a sleek, minimalistic aesthetic approach that result in a modern take on a classic look.” Here, a Flyknit upper takes on an ’80s-inspired topline while sporting a subtly decoupled collar for a customizable fit and natural mobility. Joining the upper is a data-informed traction pattern on the outsole — one utilizing circular patterns that synthesize pressure maps from the Nike Sports Research Lab — while a shank plate manages torque and is situated between the outsole and new React core. The result? A shoe that perfectly harnesses “quick cuts, smooth lift-off and sustained play.”
“This shoe is lightweight, it has a resilience in it. It has the bounce for sprinting and moving around just like I want to,” says Draymond of the design. “To be the first to wear the latest Hyperdunk… to win a title in it… means the world to me.”
The React Hyperdunk 2017 Flyknit officially launches August 3.
On April 22, the Los Angeles Clippers announced that its star power forward, Blake Griffin, would be missing the remainder of the 2017 NBA Playoffs with an injury to the plantar plate of his right big toe. Griffin, who averaged 21.6 points, 8.6 rebounds and 4.9 assists during the regular season, hurt his toe on a routine drive to the basket. The 28-year-old, 5x NBA All-Star, has suffered nearly ten injuries — ranging from back spasms, a torn left quad, to surgery on his right knee — in just seven seasons. Nike, the parent company to Jordan Brand, which Griffin endorses, is looking to aid players like Griffin from suffering injuries while on the court.
Today, Jordan Brand introduces the Jordan Super.Fly 2017, an innovative sneaker the company hopes will be “the ultimate tool for the versatile basketball player and their requirement of balanced footwork.” In a press release, the brand explained that its design team used pressure maps from the Nike Sport Research Lab to pinpoint four critical pressure points that dictated the shoe’s multidirectional traction pattern. The Super.Fly 2017 also utilizes new Nike React foam to provide optimal cushioning for the most athletic players. Overall, Griffin’s needs were accounted for in the shoe’s final design.
“Through the course of the season, you need a shoe that helps keep your feet fresh and takes a bit of the load off all that jumping,” said Griffin. “I need a shoe that’s able to bounce back with me and give me a little bit of help —- one that cushions and supports at the same time… Right away you notice the responsiveness of Nike React. Whatever move you make, it goes along with you.”
Check out the Super.Fly 2017 sneakers above and look for it to hit stores on August 3. You can also watch Blake talk about the sneakers on nike.com.