Friday, June 30, 2017

STREETWEAR: Noon Goons Channels SoCal's Sunny Vibes in Its 2018 Spring/Summer Lookbook

Noon Goons 2018 Spring Summer Collection Lookbook - 3864849
Noon Goons 2018 Spring Summer Collection Lookbook - 3864845
Noon Goons 2018 Spring Summer Collection Lookbook - 3864846
Noon Goons 2018 Spring Summer Collection Lookbook - 3864847
Noon Goons 2018 Spring Summer Collection Lookbook - 3864848
Noon Goons 2018 Spring Summer Collection Lookbook - 3864850
Noon Goons 2018 Spring Summer Collection Lookbook - 3864851
  • Surf-punk imprint Noon Goons takes to the streets of Southern California for its latest lookbook and VHS video. Highlighting new pieces for the 2018 spring/summer season, the clothing gives a nod to South Cali’s youth culture while paying homage to pool skating, surfing and punk rock that have long been SoCal traditions. Entirely crafted in Los Angeles, the collection of Cali-centric streetwear boasts standouts like velour button-downs, half-zip polo and oversized heavyweight fleece. Peep the looks above and the VHS video below.
    PhotographerDan Regan
    DirectorMowgly Lee

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