PUMA: The Weeknd and PUMA Officially Unveil Their “Parallel” Sneaker & MORE!

PUMA’s brightest new star in The Weeknd takes a giant step into the world of fashion today with the reveal of his first ever signature sneaker, the “Parallel,” and accompanying apparel collection. Offered in olive, white, and grey hues to start, the understated high-top sneaker draws its inspiration from traditional military boots, akin to Mr. Lorenzo’s popular silhouette. Staying true to the aura of streetwear, the clothing range between The Weeknd and PUMA will be comprised of tees, denim jackets and pants to complete your look.
Gearing up for phase two of his Starboy World Tour, The Weeknd found time to chat with Footwear News about the “Parellel,” how he chooses chis performance kicks, who he’d like to see wearing the sneaker, and much more. Check out some of what the Toronto crooner had to say below, and be on the look out for the “Parallel” to drop this Fall.

How does your signature shoe fit in with your persona?
“I feel like the Puma shoe is a part of the ‘Starboy’ world. It’s the shoe Starboy would wear. We actually revealed we were first working with Puma in the ‘Starboy’ video. We’re already evolving in the next phase of our collaboration, so I’m gonna keep that a secret.”
When you’re choosing onstage kicks, what do you look for?
“It depends. The longer the set, the more comfortable and light it has to feel. If it’s short it doesn’t matter how it feels, so I can wear anything, sometimes even boots.”
Whom would you most like yo see wear the shoe and why?
“To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it.”

SourceFootwear News

Image CreditDerek Wood/Footwear News

Footwear heavyweights PUMA have tapped brand ambassador The Weeknd for its latest campaign

starring its IGNITE EvoKNIT Wave silhouette. The newest model features a grey and black sock-like

engineered knit body accented by both a medial and lateral support and lacing system. With upgraded

flexibility and comfort, the IGNITE EvoKNIT Wave provides wearers with a form-fitted feel, allowing

for full freedom of movement. An IGNITE foam midsole finishes off the overall look. The IGNITE

evoKNIT Wave is exclusively available now at PUMA Lab Powered by Foot Locker for $135 USD.
After peeing the lookbook above, also be sure to check out this week’s hottest product drops.

BAIT and PUMA have collaborated to create a chalk-themed Blaze Of Glory Sock for the upcoming

fall season. Inspired by The Needles, located off the Isle of Wight, the BAIT “Chalk” design resonates

with the rich formation of chalk stacks that are considered a natural wonder in England. This is

translated into the unique texture of the shoe, with an array of off-white chalk colours and the

combination of premium grit suede material, fine powdered nubuck and butter chunk suede setting

it apart from the other Blaze Of Glory styles. The tongue sports a leather tonal branding and consumers

have an option of lace colours in chalk white rope, white leather, and black leather.

The BAIT x PUMA Blaze Of Glory Sock “Chalk” releases on August 12 for $130 USD at all BAIT

chapter stores and online via raffle.