Billie Eilish‘s July has included two major highlights — a special Murakami exhibition and Justin Bieber remix — and the month’s far from over yet. German luxury label MCM has tapped the 17 year-old singer to star in its Fall/Winter 2019 campaign, demonstrating the collection’s genderless appeal.
Alongside rapper Childish Major, Eilish shows off a variety of transformative layering pieces and classic leather goods — in one shot, Major’s technical vest zips up into Eilish’s parka, demonstrating the new collection’s inherent fluidity. Lensed by rising London-based photographer Lea Colombo, the campaign utilizes a collage technique to both highlight the ease imparted by the versatile goods and the ever-shifting personal identities of Eilish and her Generation Z peers.
Key pieces range from baggy track suits to leather bucket hats to the brand’s clunky sneakers, with quilted coats and branded sweaters sporting neutral tones in stark contrast to the rich pink and natural leather of MCM‘s signature leather waist bags and backpacks. “I love to glorify the things that make people uncomfortable,” Eilish said in a statement. “We’re so used to one way of living that we think other peoples’ lifestyles are wrong — sometimes automatically, without even thinking. I want to mess with what people are used to. I want to be that other.”
Speaking on MCM’s renewed focus on ready-to-wear, MCM’s global creative officer Dirk Schönberger told WWD: “I’m not delusional: MCM is a leather goods brand, and we will not push that aside. But we want to build the ready-to-wear and shoes business organically.” Schönberger joined the German brand in October 2018, previously working as adidas’ creative director for eight years.
Expect the new collection to hit MCM’s website, physical boutiques and stockists like Neiman Marcus this month. Schönberger’s first complete collection for the brand arrives for Spring/Summer 2020.
Most recently, we took a peek inside Eilish’s immense tour closet.
Nike and Stone Island have teamed up on a golf capsule right in time for the 2019 Open Championship hitting Northern Ireland this week. The two-piece assortment encompasses a jacket and crewneck that combine Nike’s performance properties with Stone Island’s knack for innovative fabrications.
Each style has been constructed to accommodate the normal range of motion experienced with a swing and includes various pockets for holding the likes of golf balls, tees and gloves. The pieces are crafted in materials such as military specification cotton, weather-resistant textiles and adaptive fibers in order to help control body temperature throughout gameplay. Colors include grey and blue for both items, while the crewneck is also offered in yellow for a bolder option.
“Knowing that the conditions during the tournament can change quickly, and can be quite challenging, we wanted to focus on outerwear. As experts in creating product that performs as well as it looks, Stone Island was a natural partner in finding the best solutions,” said Kelly Tweeden, VP and creative director of Nike Golf, Nike Tennis and Nike Skateboarding.
Stone Island creative director Carlo Rivetti added: “Working on garments with Nike Golf gave us the opportunity to create true technical and performing pieces. It is the first time for Stone Island on the field of play, in one of the most noble sports in the world.”
The Stone Island x Nike capsule will debut at the Open at Royal Portrush taking place from July 18-21. It releases globally starting on July 25.
For more news, check out Steph Curry’s upcoming golf collection with Under Armour.
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