Saturday, December 16, 2017

STREETWEAR: Fool's Gold Celebrates 10 Year Anniversary With New Apparel Collection / New UNDEFEATED x adidas UltraBOOST

Fools Gold 10 Year Anniversary Lookbook 2017
Fools Gold 10 Year Anniversary Lookbook 2017
Fools Gold 10 Year Anniversary Lookbook 2017
Fools Gold 10 Year Anniversary Lookbook 2017
Fools Gold 10 Year Anniversary Lookbook 2017
Rounding off a marquee year where Fool’s Gold celebrated its 10th anniversary, new flagship store in Brooklyn, and Day Off festival being expanded into an international series in six cities, the label presents a lookbook modeled by its artists, employees and extended family.

FG’s winter collection includes a Mishka collab and a Lugz boot, both rooted in iconic ‘90s New York street style. Also highlighted is a Champion hoodie, a gold-embroidered crewneck, a skully, and a few graphic tees from its last two collections. Look through the portraits above and check out a few pieces from their spring/summer collection.
UNDEFEATED adidas UltraBOOST UNDFTD Black White Three Stripes Five Strikes
UNDEFEATED adidas UltraBOOST UNDFTD Black White Three Stripes Five Strikes
UNDEFEATED adidas UltraBOOST UNDFTD Black White Three Stripes Five Strikes
After getting a first look at UNDEFEATED‘s new joint effort with adidas, it looks like the pioneering sneaker boutique has, not one, but two UltraBOOST silhouettes on the way. The original leak showcased a predominately black sneaker with a white “UNDEFEATED” motif spread across the front of both shoes. This time around, a new leak shows a predominately white body with a black “UNDEFEATED” motif, essentially flipping the palette.

Branding from both adidas and UNDEFEATED can be found on the tongue tabs and insole, showcasing the label’s Three Stripes and Five Strikes. According to famed sneaker leaker Yeezy Mafia, both colorways will be releasing in March of 2018.

Until then, check out this week’s hottest sneaker drops.

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