PUMA‘s new creative director Rihanna is the face of the German sportswear brand’s latest “Forever Bold” campaign. The brand ambassador stars in another black-and-white advertisement (like PUMA’s last campaign) showing her toned abs in a sports bra, track pants and trainers ensemble by the new Ignite XT line. The image was released off PUMA’s Instagram. You can shop Ignite XT items as well as a selection of Rihanna’s picks here.
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