In this lengthy expose Rubchinksy explains how his new Spring/Summer 2018 collection was directly influenced by what the first generation of Russian club-goers wore. “Patterned jumpers and Day-Glo neons” coalesced with tie-dye, wide cut jeans and branded sportswear. The spirit of the 90′s is clearly alive and well in Rubchinksy’s latest collection.
Yet then came the big reveal, the pattern that nobody was expecting — Burberry check. A head-to-toe look in a pattern that was widely-ridiculed throughout the UK for representing “chav” culture. Rubchinsky saw beyond the unjust criticism and saw a brand that was perfect for his reanimation of iconic 90′s style. Rubchinksy states that St.Petersburg was always Russia’s portal into what was hip in Western Europe and nothing was trending more than Burberry in 90′s UK It was a perfect foil for his Russian nightclubbing and rave culture.
A sense of street is always apparent in Rubchinksky’s work and as well as finding inspiration from bygone ravers, he says that the youth of today — who are often decked out in the infamous check — are a constant source of innovation. Through his latest collection, Rubchinksky makes clear that Burberry “can have one image in the UK and a different one in Russia.”
The desire to “tell a story about what is happening now” is at the forefront of this reinterpretation of British heritage. Rubchinkksy’s latest collaboration isn’t about ruminating on what’s been before but rather it’s about embracing the volatility of the future.
Check out the full Gosha Rubchinskiy interview over at Dazed.
Yet then came the big reveal, the pattern that nobody was expecting — Burberry check. A head-to-toe look in a pattern that was widely-ridiculed throughout the UK for representing “chav” culture. Rubchinsky saw beyond the unjust criticism and saw a brand that was perfect for his reanimation of iconic 90′s style. Rubchinksy states that St.Petersburg was always Russia’s portal into what was hip in Western Europe and nothing was trending more than Burberry in 90′s UK It was a perfect foil for his Russian nightclubbing and rave culture.
A sense of street is always apparent in Rubchinksky’s work and as well as finding inspiration from bygone ravers, he says that the youth of today — who are often decked out in the infamous check — are a constant source of innovation. Through his latest collection, Rubchinksky makes clear that Burberry “can have one image in the UK and a different one in Russia.”
The desire to “tell a story about what is happening now” is at the forefront of this reinterpretation of British heritage. Rubchinkksy’s latest collaboration isn’t about ruminating on what’s been before but rather it’s about embracing the volatility of the future.
Check out the full Gosha Rubchinskiy interview over at Dazed.
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