Jordan Brand has linked up with Gatorade across the streets of Paris to launch their collaborative Air Jordan 1 silhouette. The Air Jordan 1 “Flavourways” dropped in the French capital with an exclusive vending machine experience allowing visitors to receive a special-edition Jordan Gatorade bottle corresponding with a sneaker colorway. Using their phones, attendees were able to use the bottle to unlock the sneaker purchase and add the neon-hued shoe to their collections
Jordan Brand is traveling back in time to share a new spin on the iconic “Be Like Mike” campaign alongside Gatorade. Making its debut in the early ’90s, the ads inspired viewers to channel their inner Michael Jordan in their own right. Over time, the spots would grow to go down in time as some of the most influential moments in sports advertising.
26 years later, Jordan Brand and Gatorade have reunited to share toady’s version of “Be Like Mike” through footwear and apparel. Within the footwear range is the Air Jordan 6 and Air Jordan 32 Low which both share a mix of orange, green, white and black coloring as an ode to Gatorade’s signature colors. Its apparel is comprised of a selection of T-shirts, shorts, jackets, hoodies and a few other pieces donning co-branding from Gatorade and Jordan Brand.
For those who weren’t lucky enough to be in Paris for the experience, the sneaker launches on December 27 across Europe including on the SNEAKRS App and at Jordan.com. Check out the video above to see the vending machine in action, and scroll the gallery below to get a better look at the eye-catching colorways available tomorrow.
UPDATE: The Air Jordan 6 “Gatorade” in green suede is releasing on December 30 for a retail price of $225 USD.
Celebrating the days when everyone wanted to “Be Like Mike,” Jordan Brand is set to release an Air Jordan 6 inspired by Michael Jordan’s memorable Gatorade commercial. The Air Jordan 6 “Gatorade” is a shout out to the Miami-inspired logo of Gatorade and comes dressed up in a synthetic green suede upper. A hit of orange on the midsole and heel-stripe combined with a white outsole finishes off the color scheme of Gatorade’s logo.
The Air Jordan 6 “Gatorade” is set to hit select Jordan Brand retailers on October 28 for a price of $190 USD.
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