Taco Bell announces plans to sell alcohol at its new location in the Wicker Park neighborhood in Chicago. Planned initially as a test run in order monitor how consumers react to the alcoholic additions, the new beverages consist of wine, beer, and mixed alcohol offerings as Taco Bell looks to redefine fast food dining. In addition, the chain plans to join other competitors, such as McDonald’s, in renovating its new stores by incorporating modern architecture and artwork from local artists in order to elevate the fast food dining experience.
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