FASHION: Sam Smith is the Face of Balenciaga’s Fall/Winter 2015 Men’s Campaign

Balenciaga and Sam Smith have announced a creative partnership for Fall/Winter 2015. The British singer and songwriter will be the face of the brand’s latest men’s campaign, which will revolve around a series of evocative black-and-white images, as well as a full-length video, both shot by Josh Olins. For the collection itself, key inspiration is drawn from the austerity of nature, and the purity of natural forms, for a markedly modern result. On the campaign, creative director Alexander Wang noted “Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for Balenciaga. He represents both sensitivity and power – the dualities of the Balenciaga man.”